These 4 stylish sunglasses brands will change the way you see 2023

These 4 stylish sunglasses brands will change the way you see 2023

There’s no such thing as too many pairs of sunnies if you ask us. With that in mind, here are the four brands leading the charge in the sunglasses style stakes this year. 

By Rebecca Denne


There’s something special about treating yourself to a new pair of shades. Ones that will remain timeless, offer versatility and will truly elevate a look with minimum effort. Here are the four brands we’ve got our eyes on this year when it comes to pure, unadulterated style and excellent sustainability creds, too.  


For the classic crew: Hugo Boss 

As far as designers go, German brand Hugo Boss has it all in the sunnies department; from signature styles that go with literally everything to 70s-inspired frames like Boss 1385 if you’re feeling bold. But don’t be tricked into thinking it’s all about aesthetics. Hugo Boss is among those leading the way with their collection of luxe planet-friendly shades. Talk about Bossing it. 

See our full Hugo Boss sunglasses range here 

For style-seekers: Polaroid  

Yes, it’s the very brand who brought us the Polaroid camera, but the good news is their shades will fit in your pocket. Known for their innovation and being ahead of the curve, Polaroid’s range of sunglasses masterfully combines clever patented tech with eco-friendly design and a generous dose of vintage style – we’re obsessed with these 1950s-inspired red cats eye frames. Crafted using bio-based and recycled metals, their collection feels contemporary while being timeless. Our fave pair? These violet numbers that would look right at home from brunch to the beach. 

See our full Polaroid sunglasses range here 

For adrenaline junkies: Smith Optics 

The youngest of our four brands, Smith Optics was started in the 60s by dentist and keen skier Robert Smith who created the world’s first pair of snow goggles with sealed thermal lenses. Clever. These days, Smith Optics has some of the most stylish and eco-friendly shades on the market, whether you’re on the slopes or not. The designs range from retro mountain style with a side of Miami Vice to everyday pairs like these tortoiseshell frames, so there’s a pair for every face. 

See our full Smith Optics sunglasses range here 

Smith retro mountain style sustainable sunglasses 

For the prepsters: Tommy Hilfiger  

Well known for its timeless preppy-style chic, Tommy Hilfiger has become a household name the world over. Classic, easy-to-wear and now with a firm focus on fashion and sustainability that – in their words – ‘Wastes Nothing and Welcomes All’, the brand has added a touch of quirk to proceedings with eyewear that doesn’t take itself too seriously. Striking yellow frames? You got ‘em. Want to see life through some very classy rose-tinted glasses? Tommy’s got your back. We’re stoked to see where the brand will go next.   

See our full Tommy Hilfiger sunglasses range here 


Yellow Tommy Hilfiger